Friday, August 23, 2019
Competitor Analysis Research Paper Example | Topics and Well Written Essays - 750 words
Competitor Analysis - Research Paper Example The company has further sought to streamline the electronic payment process as a way of boosting consumer confidence on the purchasing processes offered by the company. eBay has further introduced an application that allows consumers to order goods from vendors online and have these goods delivered to them in about 1 hour. This application promises to increase online sales as it intends to make shopping an entertaining affair. Indeed, the main idea behind the introduction of this application was to make shopping a form of entertainment thereby attracting more potential customers (Jeff, 2013). One of the key features of eBayââ¬â¢s future is the digital wallet. Digital wallet refers to a form of payment where a consumer gets to pay through their phone. Amazon, on the other hand, relies mostly on ââ¬Ëshowroomingââ¬â¢ as a way of interacting with its consumers. Showrooming allows consumers to check products in a store with a view to purchasing them online from a different vendor. This approach to online shopping has made Amazon the default online shopping destination for most consumers. One of the benefits that come with this approach is that it allows consumers to make a guided decision before they can purchase goods. Amazon, just like eBay, can be blamed for trying to drive retailers out of business. The two companies use drones to deliver purchases and in the process eliminates retailers from the chain of distribution. Over the last few years, physical retailers have lived under threat from these two companies. Unlike eBay, Amazon provides a bar-code scanner in most of its mobile applications that enable consumers to compare prices while doing shopping online (Bob, 2013). Upon choosing the goods they would like to buy, consumers have the privilege of having these goods shipped to them. The shipping process used by Amazon is similar to the one
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